Amazon is taking another big step into AI-driven commerce. On Wednesday, the company introduced a new always-on AI agent designed to help third-party sellers manage their businesses more efficiently. This update enhances Seller Assistant, Amazon’s AI-powered tool, transforming it into a proactive partner that can handle everything from daily operations to business strategy.

Amazon explained in its announcement that the tool is built to work seamlessly across the selling journey. Sellers can shift from doing everything manually to collaborating with an intelligent assistant that works around the clock—while still keeping them fully in control.

Smarter Support for Sellers

The upgraded Seller Assistant isn’t just about reminders or notifications anymore. It can now:

• Monitor account health and inventory in real time.
• Flag slow-moving products before storage fees hit, and recommend the best course of action—whether that’s lowering the price, keeping stock as is, or removing items.
• Analyze demand patterns and generate shipment recommendations.
• Ensure compliance by automatically checking product listings against evolving safety regulations across different countries.

This means sellers can not only avoid costly mistakes but also focus on growth and innovation instead of spending hours on routine tasks.

AI in Action: Beyond Operations

Amazon is also bringing agentic AI to advertising. Sellers will soon be able to create ads using simple conversational prompts, making marketing easier and more effective. This builds on other AI tools Amazon has rolled out, such as its video ad generator and generative AI for improved product listings.

The Bigger Picture: Agent-Driven Commerce

The launch comes as agent-driven commerce becomes a hot area in tech. Companies are racing to build AI agents that can negotiate, purchase, or act on behalf of users. Just this week, Google introduced a new payments protocol for AI-powered transactions, signaling the growing interest in this space.

Conclusion

Amazon’s upgraded Seller Assistant is more than just a digital helper—it’s a proactive business partner. By automating routine tasks, monitoring compliance, and even helping with strategy and advertising, the AI agent aims to give sellers more time to focus on what matters most: growth and innovation.

Google is stepping into Windows territory with a brand-new experimental desktop app designed to make finding information faster and smarter.

The app introduces a Spotlight-like search tool for Windows, activated with the Alt + Space shortcut, giving users quick access to files, installed apps, Google Drive documents, and the web — all from a single search bar.

Much like Apple’s Spotlight on macOS, Google’s new tool is built for speed and convenience, but with some powerful extras.

One standout feature is the integration of Google Lens, which allows users to select anything on their screen — from text to images — and instantly search, translate, or even solve math problems. Combined with Google’s AI Mode, the app goes beyond simple searches, enabling users to ask complex questions and get detailed responses.

The app also comes with multiple result views, including AI Mode, images, shopping, videos, and more, plus a dark mode option for those who prefer a sleeker look.

Currently, the app is being released through Search Labs, Google’s experimental platform where users can test early-stage features and share feedback before a wider launch. For now, it’s available only in English and limited to U.S.-based users running Windows 10 or later.

Conclusion

Google’s new Windows app is more than just a search bar — it’s a powerful productivity tool blending file search, web access, and AI assistance into one seamless experience. While still experimental, it hints at Google’s bigger vision of making everyday search smarter, faster, and deeply integrated into how we work on our PCs.

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Apple has officially released iOS 26, now available for iPhone 11, iPhone SE (2nd generation), and later models. This update marks a huge leap not just in features but also in design, introducing the much-anticipated Liquid Glass interface — a bold new look inspired by Vision Pro.

But that’s just the beginning. iOS 26 packs in powerful tools, redesigned apps, and practical upgrades that make everyday iPhone use smarter and more enjoyable.

Why iOS 26, Not iOS 19?

Apple jumped from iOS 18 straight to iOS 26 to achieve two goals:

• Align version numbers across iOS, iPadOS, macOS, watchOS, tvOS, and VisionOS.
• Reflect the year number (2026), since most users will rely on this update during that time.

Liquid Glass: A New Era of iOS Design

The biggest visual refresh in years, Liquid Glass design gives the interface a translucent, futuristic feel. While it looks stunning, Apple continues to fine-tune readability and background contrast — so expect more tweaks in upcoming updates.

Smarter Calling with Phone Upgrades

• Unified Phone App: Favorites, recents, and voicemails now appear in one streamlined view. Prefer the old style? You can switch back.
• Call Screening: Unknown callers must state their name and purpose before your phone even rings — you decide whether to answer.
• Hold Assist: Get notified when someone picks up after being placed on hold.

Messages Gets a Social Boost

Apple has revamped Messages to better compete with WhatsApp and Telegram:

• Chat backgrounds and refreshed conversation flow
• Group polls, typing indicators, and photo previews
• Smarter SMS spam filtering with unknown senders moved to a separate folder

Big App Improvements

• Games App: Central hub for played titles, challenges, achievements, and friend activity.
• Preview App (from Mac): Easily annotate, sign, and edit PDFs.
• Apple Music: Auto-mixing for smooth track changes, pinned playlists, and live lyrics translation.
• Apple Maps: Define preferred routes, with alerts if traffic changes.
• Camera App: Simplified interface, quick access to flash/night mode, and swipe-up controls for filters and styles.
• Photos: Tabs return for easier navigation.

AI and Translation Features

While lighter on AI than last year’s Apple Intelligence debut, iOS 26 introduces:

• System-wide Translation: Available in Messages, FaceTime, and Phone (English, French, German, Portuguese, Spanish).
• Live Translation on AirPods: Works with AirPods Pro 3, AirPods Pro 2, and AirPods 4.
• Visual Intelligence: Understands on-screen content and suggests calendar events or answers questions via Highlight, Apple’s version of “Circle to Search.”
• Genmoji & Image Playground: Merge emojis, add expressions, or modify looks like hair and style with AI support.

Extra Tools Worth Noting

• Alarms: Flexible snooze options from 1–15 minutes.
• Wallet: Digital IDs from passports, enhanced boarding pass views.
• Voice Recording: Choose input source, use voice isolation, and record local audio/video — ideal for podcasters.
• Reminders: Auto-generate grocery lists from recipes or surface reminders based on context.
• Accessibility Nutrition Labels: App Store highlights features like VoiceOver, captions, and reduced motion.
• Parental Controls: Limit new number communications and ensure age-appropriate app experiences.

Conclusion

With iOS 26, Apple isn’t just refreshing the look of iPhones — it’s rethinking how users communicate, navigate, and create. The Liquid Glass design sets a new design standard, while smarter calls, enhanced messaging, live translation, and creative AI tools make this update a must-download.

To update, head to Settings > General > Software Update and install iOS 26 today.

Snap has officially announced Snap OS 2.0, the latest upgrade powering its Snap Spectacles. The new release brings a native browser, WebXR support, and several AR-focused improvements designed to make its smart glasses more functional and immersive.

The update comes as Snap gears up for a consumer launch of Spectacles in 2026, following the release of its fifth-generation developer edition last year. The timing also coincides with Meta’s Connect 2025 conference, where new smart glasses and AI updates are expected — signaling growing competition in the wearable AR space.

A Faster, Smarter Browser

Snap OS 2.0 introduces a native browser that loads pages faster while conserving power for longer use. Key upgrades include:

• A new home screen with widgets and bookmarks
• An updated toolbar to type or speak URLs, navigate history, and refresh pages
• Resizable windows for laptop-like multitasking

Most notably, the browser now supports WebXR, unlocking direct access to AR experiences from any WebXR-enabled site.

Spotlight Lens: Vertical Video in AR

Snap is pushing video consumption further with its new Spotlight Lens, which overlays vertical videos into real-world spaces.

• Users can anchor Spotlight content to a fixed spot or let it follow them as they move.
• Snap highlights that the Spectacles’ portrait field of view is naturally suited for vertical video, letting users enjoy content without reaching for their phone.

Imagine washing dishes while watching your favorite creator’s video — that’s the experience Snap is aiming for.

Gallery Lens for Memories

The new Gallery Lens makes reliving and sharing captured moments easier:

• Browse through an interactive carousel of your Spectacles videos
• Organize and mark favorites
• Quickly share clips with friends or post directly to Stories

Travel Mode for On-the-Go AR

Another highlight of Snap OS 2.0 is Travel Mode, designed to keep AR experiences stable while moving in a car, on a train, or even in an airplane. This ensures smoother tracking and reduces jitter, making Spectacles more practical in real-world mobility scenarios.

Conclusion

With Snap OS 2.0, Snap is evolving its AR glasses from experimental to practical, adding the tools users need for everyday use — from browsing the web to enjoying video, reliving memories, and experiencing AR anywhere. As the consumer release of Spectacles approaches in 2026, Snap is positioning itself to compete head-to-head with Meta and other players in the wearable AR race.

OpenAI has introduced GPT-5-Codex, a major upgrade to its AI-powered coding assistant. The new model is designed to handle coding tasks with dynamic “thinking” time, ranging anywhere from a few seconds to seven hours, depending on the complexity of the problem.

This flexibility allows GPT-5-Codex to outperform earlier models on agentic coding benchmarks and deliver stronger results on real-world tasks like code refactoring and debugging.

Smarter, Longer, Better Coding

Unlike previous models that allocated fixed computing resources upfront, GPT-5-Codex can adjust in real time. If it determines mid-task that more time is required, it can extend its processing to reach a better solution.

• Outperforms GPT-5 on SWE-bench Verified (a key benchmark for autonomous coding).
• Excels in large-scale code refactoring from established repositories.
• Provides higher-quality code reviews, with fewer incorrect suggestions and more “high-impact comments,” according to evaluations by experienced engineers.

Where You Can Use It

GPT-5-Codex is already rolling out across Codex-powered products, including:

• Terminal and IDE integrations
• GitHub workflows
• ChatGPT interface

It’s available now for ChatGPT Plus, Pro, Business, Edu, and Enterprise users, with API access coming soon.

The Competitive Landscape

OpenAI’s push comes as the AI coding market heats up:

• Claude Code (Anthropic)
• Cursor by Anysphere, which hit $500M ARR in 2025
• GitHub Copilot (Microsoft)
• Windsurf, recently split between Google and Cognition after a turbulent acquisition attempt

With GPT-5-Codex, OpenAI is aiming to keep Codex at the forefront of this fast-growing space.

The Bottom Line

By combining dynamic reasoning with stronger code analysis and review capabilities, GPT-5-Codex represents a big step forward in AI-assisted programming. Developers can now expect not just speed, but also deeper, more thoughtful problem-solving when tackling complex projects.

Apple has officially unveiled its 2025 hardware lineup, introducing the iPhone 17 family, the all-new iPhone Air, the Apple Watch Series 11 and Ultra 3, and the long-awaited AirPods Pro 3. While iPhones were the centerpiece, Apple also hinted at more devices on the horizon—including new iPads, MacBooks, and even an updated Vision Pro—slated for late 2025 or early 2026.

iPhone 17, Pro, and Pro Max

The iPhone 17 series takes a big step forward with design and performance upgrades:

• Larger Display: The standard iPhone 17 now sports a 6.3-inch screen, up from 6.1 inches on the iPhone 16.
• Smoother Experience: Apple finally adds a 120 Hz refresh rate to the base model, doubling the smoothness of its predecessor.
• Camera Boost: A new 48MP ultrawide camera joins the setup for sharper, wider shots.
• Fresh Colors: Available in lavender, mist blue, black, white, and sage.

The Pro lineup has a bold new look with a horizontal camera bar stretching across the back, housing three cameras, flash, and sensors. In a surprising shift, Apple replaced titanium with aluminum for the frame, giving the device a sleeker finish.

Pricing starts at $799 (256GB) for the iPhone 17, while the Pro and Pro Max are priced at $1,099 and $1,199, respectively.

Apple also introduced TechWoven cases, a higher-quality replacement for the short-lived FineWoven line.

iPhone Air: Apple’s Slimmest Phone Ever

The showstopper of the event was the iPhone Air, replacing the Plus model with an ultra-thin profile of just 5.6 mm. Despite being Apple’s slimmest device, it packs impressive features:

• 6.6-inch display with 120 Hz ProMotion
• eSIM-only design for extra thinness
• Colors: black, white, sky blue, and light gold

Priced at $999, the iPhone Air positions Apple to compete with ultra-slim devices like Samsung’s Galaxy S25 Edge and could pave the way for Apple’s first foldable iPhone, rumored for 2026.

Apple Watch Series 11, Ultra 3, and SE 3

Apple also refreshed its smartwatch lineup:

• Apple Watch Ultra 3: Now with 5G support, satellite connectivity, faster charging, and a larger display.
• Health Innovation: Both the Ultra 3 and Series 11 gain blood pressure monitoring, alerting users to unusual readings.
• Apple Watch SE 3: Adds an always-on display thanks to the new S10 chip but otherwise remains entry-level.

Pricing: $249 (SE 3), $399 (Series 11), $799 (Ultra 3).

AirPods Pro 3: Smarter Than Ever

Apple’s third-gen AirPods Pro bring both design and functionality upgrades:

• Smaller earbuds with better fit
• Enhanced sound quality
• Heart-rate monitoring built into the earbuds
• Live translation powered by Apple Intelligence, enabling real-time language translation

The AirPods Pro 3 are priced at $249.

Conclusion

Apple’s 2025 hardware event showcased a bold mix of refinement and innovation. From the ultra-thin iPhone Air to smarter AirPods and health-focused Apple Watches, Apple continues to expand its ecosystem. Yet, the absence of an AI-powered Siri leaves a gap compared to Google and other rivals. With more products expected in 2025 and 2026, Apple is clearly gearing up for its next big leap—possibly the long-awaited foldable iPhone.

TikTok-owner ByteDance has officially unveiled Seedream 4.0, its latest artificial intelligence model designed for image generation and editing. The company is positioning it as a direct challenger to Google DeepMind’s Gemini 2.5 Flash Image, better known by its viral nickname Nano Banana.

Seedream 4.0 was developed by ByteDance’s Seed department, which leads the company’s AI innovation efforts. ByteDance claims the new model excels in both creating images from text prompts and editing visuals with high precision, two areas where Nano Banana has gained widespread recognition since its August launch.

A Major Upgrade in ByteDance’s AI Lineup

Experts note that Seedream 4.0 marks a significant leap forward from previous ByteDance tools. Unlike earlier models, this release combines two powerful capabilities into one system:

• The text-to-image strengths of Seedream 3.0
• The advanced editing abilities of SeedEdit 3.0

Despite its enhanced functionality, Seedream 4.0 keeps the same price point as its predecessor — US$30 per 1,000 generantios — making it a competitive choice for creators and businesses.

Outperforming Nano Banana?

According to ByteDance, internal testing on MagicBench showed Seedream 4.0 surpassing Google’s Gemini 2.5 Flash Image in three key areas:

• Prompt adherence — accuracy in following user instructions
• Alignment — consistency in generated results
• Aesthetics — overall image quality and appeal

Still, these results remain unverified externally, as no peer-reviewed technical report has been published.

Industry Reaction

Benchmarking firm Artificial Analysis described Seedream 4.0 as a “significant evolution” in ByteDance’s AI lineup. By merging generation and editing into one model, ByteDance has positioned itself as a serious contender in the competitive AI image generation market — one currently dominated by tech giants like Google and OpenAI.

Conclusion

With Seedream 4.0, ByteDance is signaling its ambition to stand alongside the world’s leading AI innovators. If its performance claims prove accurate, creators may soon have a powerful new alternative to Google’s Nano Banana for image generation and editing.